Product placement is based on a number of factors including popularity and page views. Products located on the first page of categories are generally those that have proven to be the most popular and have accumulated the largest volume of customer traffic over time. In short, the stronger performing the product, the more exposure it will receive across category pages.
To improve the ranking of your products, we suggest that you work to optimise your listings, actively take part in promotions and consider investing in retail media.
If you are looking to promote your products and receive additional exposure via paid advertising, please email wmppromotions@woolworths.com.au and our Partnerships team will be able to assist you in setting up exciting sales events subject to availability.