To enable your products to be featured in the Google shopping feed please ensure the main image features no text of any kind. Ideally all main images should be a photo of the product with a white background, no watermarks, artificial text or advertising of any kind. By default your products will be placed in the Google Shopping Feed but if you do not adhere to these requirements they will be removed.
Further details can be found below:
Meet these image size requirements:
The result will be a high quality image displaying your product at its best. Here's an example showing why we can't accept images that don't meet the requirement: |
Accurately display the the entire product and include minimal or no product staging. Here's an example showing why we can't accept images that don't meet the requirement: |
Make sure your image shows all products in the bundle if you used the is_bundle attribute to identify a bundle. |
This way users can clearly identify what is included.
Don't use a placeholder or an image that doesn't show your product. Use additional_image_link to submit other images that might be helpful to users, such as other views of the product or images that show the results of the product. |
Placeholders don’t allow users to clearly see what they are buying. Here's an example showing why we can't accept images that don't meet the requirement:
Don't use a generic image, graphic, or illustration that is not the actual product image. You can add these types of images with additional_image_link . |
Exception: A generic image, graphic, or illustration is allowed for a product in these categories:
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Don't use a logo or icon instead of an actual product image. |
Exception: Software logos or icons can represent your software product in this category:
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Don't use a single-color image that is only a square of color. |
Exception: A single-color image is allowed for a product in these categories:
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Don't use an image that contains promotional elements or content that covers the product. Examples of promotional elements include:
Here's an example showing why we can't accept images that don't meet the requirement: |
Don't use an image with a border. To ensure that your image works with a variety of design elements, don’t include borders around your image. Here's an example showing why we can't accept images that don't meet the requirement: |
Best practices
These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.
Use an image that shows a clear view of the main product being sold. Any additional views of the product can be submitted with the additional_image_link attribute. |
Submit a unique image that represents the distinguishing details of each variant. For example, you sell a couch with two variants, one is green and the other is blue. You submit the first variant, green, with an image of the green couch. You submit the second variant, blue, with an image of the blue couch. The green couch should not use an image of the blue couch, and vice versa.
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Ensure the best ad performance by using the highest quality images. Submit the largest, highest resolution, full-size image you have for the product, up to 64 megapixels and 16MB file size. We recommend images of at least 800 x 800 pixels. Here's an example showing why we make this recommendation: |
Frame your product in the image space so that it takes up no less than 75%, but not more than 90%, of the full image. Here's an example showing why we make this recommendation: |
Use a solid white or transparent background. These background colors ensure that your image works with a variety of design elements. Here's an example showing why we make this recommendation: |
Show a single unit of the product. If you’re using the multipack attribute, the main image should be of a single unit. You can include additional images using the additional_image_link attribute. |
Keep in mind that we may automatically crop your image as we experiment with the best display options for the Shopping ad format. The purpose of the cropping is to focus the image more on the product. |
Don't include any product that's not sold together with the main product. For example, if you sell a pair of shoes don’t include other accessories like a pair of glasses, a handbag or a dress in the photo unless the products are sold together. Here's an example showing why we make this recommendation: |
Don't scale up an image or submit a thumbnail. Here's an example showing why we make this recommendation: |